Q1 2021 Performance of Top Beauty Retail Apps on iOS in Europe

As the first quarter of 2021 has wrapped up, we have observed some interesting trends among the top beauty retail applications on the iOS platform in Europe. Our data at Sensor Tower provides a snapshot of the performance of these apps in terms of downloads and weekly active users.

Douglas - Parfüm & Kosmetik maintained a consistent user base with weekly active users peaking at around 94K in the last week of March. Downloads showed an upward trend, starting at approximately 16K in the last week of December and reaching nearly 20K by the end of March.

BEAUTY BAY experienced a fluctuating pattern in downloads, initially at about 15K and dipping to roughly 8.7K towards the end of March. Weekly active users saw a slight decline from 85K in the last week of December to around 74K by March's end.

SEPHORA - Maquillage, Parfum saw a significant spike in downloads mid-January with over 15K downloads, but this number gradually decreased to approximately 8.7K by the end of March. The app's active users started at around 64K and saw a modest increase to about 64K over the quarter.

Superdrug showed a steady number of downloads throughout the quarter, with a notable increase to over 10K in the last week of March. The weekly active users remained relatively stable, starting at around 31K and ending the quarter with approximately 30K.

LOOKFANTASTIC: Beauty & Makeup demonstrated a rise in downloads from 6.6K in the last week of December to about 7.7K by the end of March. Active users showed a slight increase from approximately 25K to 26K in the same period.

These trends indicate a robust engagement among European users with beauty retail applications on iOS, with some apps showing potential for growth in active users and downloads. For more detailed insights and data, Sensor Tower’s platform offers an extensive look at app performance metrics.